How this Rockwall HR company stands up to the giants

By David Ajamy – Digital Reporter, Dallas Business Journal
Dec 9, 2019, 9:41am EST

When D.W. Bobst (Dan W. Bobst) was playing basketball at Texas A&M University-Commerce, he had no idea that in the future he would be the founder of a company in the human resources sector.

“I can tell you when I was 18 years old, it wasn’t like I said, ‘When I get older, I want to be human resources professional,’ or in staffing recruiting,” said Bobst in an interview. “It was something that I found out that I was really good at it. I enjoy the industry and felt that there was a lot of potential of growth of that and just continue to do it.”

Bobst, who is president and CEO of the company, founded TrendHR in 1997. The company was launched with the help a $250,000 investment from a former partner, though, after four years, Bobst bought out his partner.

After 22 years in business, the company has 38 employees and about $175 million in revenue, according to Bobst. Additionally, the company’s annual growth is around 18 percent this year, and has averaged growth rates in the mid-20s in the past.

The company is based in Rockwall and is the anchor tenant in the city’s Trend Tower, which Bobst built in 2012.

Bobst spoke with the Dallas Business Journal spoke about the changing HR industry and what’s next for TrendHR:

How do you describe what TrendHR does?
Somebody who is running a restaurant or a hotel is doing what they are good at. What no one ever trains is how to handle the employee side of operations. We allow these companies to continue to focus in on what they know to create the revenue while we come in and help them in any capacity they want.

There are a lot of studies out there that show that companies that outsource these functions grow 18 percent faster than companies that don’t.

How have things changed in the industry?
With technology today, we can get clients and maintain clients through the internet. Companies don’t have to have eight or 10 offices across the nation like they used to. Technology-wise, the platform is built to where we can add on clients without really having to add on staff. Which means we can multiply our revenues very easily. For example, we work in 38 states and handle 8,000 employees for payroll and different kinds of services.

What does the future of HR look like?
It doesn’t matter which political party is in power. With health insurance and benefits as a whole, the employees want health insurance, but they can’t afford it. A company like mine helps companies afford better benefits that they may not be able to get on their own.

I don’t see the industry shrinking. I see it actually growing. With the federal government and state governments requiring more of these types of options available to employees, companies will look even more to companies like mine to help them.

How does a smaller company differentiate itself from larger companies in HR?
We compete against some of the biggest companies in the world, like ADP and Paychex. While everyone says the same thing as far as superior customer service, our average client is with us for over eight years. We don’t have a lot of turnover, which proves that we are doing things right.

Once we get a smaller client or medium-sized client, there’s still a lot of personal relationships, whereas, with a lot of other vendors, there’s no relationship. My upper management and I are dealing on a regular basis with the client companies’ upper management and, most of the time, ownership. Most of them are mom-and-pop shops, and their business is their entire livelihood and their employees are like family to them, so they want to take care of them. They want to deal with a company that they’re able to actually talk to and get their questions or issues addressed as quickly as possible, and the larger companies, they don’t really do it as well, in my opinion.

What are your goals for TrendHR’s future?
We’ve been in business for 22 years, and we used to be concerned with just growth. Now, we’re more concerned with having a really good product and service that we can provide to our existing clients and future clients. Most of our new business is done by referral, and it’s shown to work because we continue to grow exponentially each year.

View the article on bizjournals.com


Dan W. Bobst (DW Bobst) LIVE on the radio on KEXB on Experts in Business

Enjoy this new video of Dan W. Bobst, Founder of TrendHR on the radio on 620 KEXB in Dallas on Experts in Business with host Brian Glenn. Dan Bobst discusses the benefits of utilizing a PEO, HR Outsourcing and Staffing Services.


Dan Bobst – Featured As Commencement Speaker for Fall 2018 A&M Graduation

Dan Bobst (D.W. Bobst, Dan W. Bobst) was proud to be featured as the commencement speaker for the Fall 2018 Graduation – Education and Human Services for Texas A&M Commerce.

You can watch the full video here:

TAMU-C Fall 2018 Graduation – Featuring Dan Bobst

The Mayonnaise Jar and 2 Cups of Coffee

So, in today’s day and time, with everything going on in the world, we need to always make an effort to think positive and see the good things around us. One day I ran across a story that not only made me stop and think but also touched me on a personal level. It was a simple story of a professor with a mayonnaise jar and two cups of coffee. Although no one has been able to determine the origin of this simple store, some have said that it was written by a writer named Mary Lynn Plaisance; However, it turns out she isn’t the author. While we may never be able to confirm who wrote this inspiring tale or if it even happened in real life, the lesson it relays can be invaluable and take us through the tough curve balls this world can throw at us and show us that the most important thing in life is not material at all but time itself. We need to always remember to take TIME for our personal Mayonnaise Jar and Two Cups of Coffee.

You can read this inspiring story in its entirety below:

The Mayonnaise Jar and 2 Cups of Coffee

A professor stood before his philosophy class and had some items in front of him.  When the class began, wordlessly, he picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls.  He then asked the students if the jar was full.  They agreed that it was.

The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly.  The pebbles rolled into the open areas between the golf balls.  He then asked the students again if the jar was full.  They agreed it was.

The professor next picked up a box of sand and poured it into the jar.  Of course, the sand filled up everything else.  He asked once more if the jar was full.  The students responded with a unanimous “yes.”

The professor then produced two cups of coffee from under the table and poured the entire contents into the jar, effectively filling the empty space between the sand.  The students laughed.

“Now,” said the professor, as the laughter subsided, ” I want you to recognize that this jar represents your life.

“The golf balls are the important things — your God, family, your children, your health, your friends, and your favorite passions — things that if everything else was lost and only they remained, your life would still be full.

“The pebbles are the other things that matter like your job, your house, and your car.

“The sand is everything else — the small stuff.

“If you put the sand into the jar first,” he continued, “there is no room for the pebbles or golf balls.  The same goes for life.  If you spend all your time and energy on the small stuff, you will never have room for the things that are important to you.

“Pay attention to the things that are critical to your happiness. Play with your children. Take time to get medical checkups. Take your partner out to dinner. Play another 18. There will always be time to clean the house and ‘fix the disposal’.

“Take care of the golf balls first — the things that really matter.  Set your priorities.  The rest is just sand.”

One of the students raised her hand and inquired what the coffee represented.

The professor smiled.  “I’m glad you asked.  It just goes to show you that no matter how full your

life may seem, there’s always room for a couple of cups of coffee with a friend.”

TrendHR Marketing Dept 2019

TrendHR wins #7 on the SMU Cox Dallas 100!

Dallas 100™, co-founded by the SMU Cox Caruth Institute, honors the ingenuity, commitment and perseverance of the fastest-growing privately held entrepreneurial businesses in the Dallas area. This year’s winning companies collectively generated 3.5 billion in sales in 2018, according to Simon Mak, the Linda A. and Kenneth R. Morris Endowed Director of the Caruth Institute for Entrepreneurship at SMU Cox.Collectively, the companies grew at an average annual growth rate of 82 percent from 2016 to 2018. Together, they created almost 7,000 jobs in that same period.

For the 29th year in a row, the Caruth Institute for Entrepreneurship at SMU’s Cox School of Business recognized this year’s top 100 fastest growing small private companies in North Texas. In order to qualify for this prestigious award, companies must meet very specific criteria. 

They must be based in the DFW area, be independent, privately held, and have at least 3 years of sales history between $500,000 and $75 million in the fiscal year on 2016. Once the individual company submits an application, they are judged not only on their sales growth but also on credit report and character as well. 

“These companies are the unsung heroes of the Dallas-area economy,” said Mak. “They are entrepreneurial dynamos, creating products and/or services that in turn create jobs and generate income for their owners, not to mention the millions of dollars they collectively contribute to our economy. For almost three decades now, it has been our honor at the Caruth Institute of Entrepreneurship to shine the spotlight on the critical role of entrepreneurship in the DFW economy. Congratulations to this year’s Dallas 100™ honorees.”   

This year when they revealed their rankings at an annual award ceremony held at the Omni Hotel in Dallas, TrendHR took the #7th spot on this list.

TrendHR is a Dallas, Texas based human resource outsourcing company that provides HR, Staffing, and PEO services to businesses nationwide. TrendHR allows businesses to focus on their core competencies.  Studies have shown that these companies that outsource HR functions grow exponentially faster than ones that do not by minimizing the burden of employment administration.

TrendHR opened for business in 1997 and operates in 38 states, administering over 500,000 W2s in the twenty plus years in business. DW Bobst’s Dallas and East Texas roots have allowed him to continue to grow the business through satisfied customer referrals in the Service Industries as well as manufacturing and warehousing. TrendHR enables these industries and many others to offer their employees benefits, retirement packages and a human resource department that rivals a Fortune 500 company without the overhead.

For more information about TrendHR, visit us online at http://www.trendhr.com/.

TrendHR makes Inc.5000 annual list of fastest growing companies for the 7th year!

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

For the 7th year, TrendHR appears on the Inc. 5000 annual list Ranking No. 2112 in 2019

NEW YORK, August 14, 2019Inc. magazine today revealed that TrendHR is No. 2112 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“We are excited that we made the Inc. 5000 list of fastest growing companies again this year. This is the 7th time that a TrendHR company has received the award. I am constantly amazed on how combining a great team and putting that with impeccable customer service results in exponential growth and opportunities.” said DW Bobst, President of TrendHR. “Thank you again to our loyal clients and dedicated team members for making this happen.”

Not only have the companies on the 2019 Inc. 5000 (which are listed online at Inc.com, with the top 500 companies featured in the September issue of Inc., available on newsstands August 20) been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2019 Inc. 5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

The annual Inc. 5000 event honoring the companies on the list will be held October 10 to 12, 2019, at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona. As always, speakers include some of the greatest innovators and business leaders of our generation.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.


TrendHR is a Dallas, Texas based human resource outsourcing company that provides HR, Staffing, and PEO services to businesses nationwide. TrendHR allows businesses to focus on their core competencies.  Studies have shown that these companies that outsource HR functions grow exponentially faster than ones that do not by minimizing the burden of employment administration.

TrendHR opened for business in 1997 and operates in 38 states, administering over 500,000 W2s in the twenty plus years in business. DW Bobst’s Dallas and East Texas roots have allowed him to continue to grow the business through satisfied customer referrals in the Service Industries as well as manufacturing and warehousing. TrendHR enables these industries and many others to offer their employees benefits, retirement packages and a human resource department that rivals a Fortune 500 company without the overhead.

For more information about TrendHR, visit us online at http://www.trendhr.com/.

Dan Bobst – Texas A&M University-Commerce Distinguished Alumni

A look back at Distinguished Alumni, Dan Bobst’s life as a Texas A&M University-Commerce student and how that education helped him start his own company, TrendHR, which has made it onto the Inc.5000 list of America’s fastest growing private companies for the past seven years. Mr. Bobst also gives back to the university through the Lions Apprentice Challenge, his family’s endowment, and gifts to the Lions Basketball Team. The Distinguished Alumni Citation was first awarded in 1967. Since then, this award has been given to a host of graduates that have achieved illustrious careers in many different walks of life. Distinguished Alumni are selected from a large pool of outstanding graduates from Texas A&M University-Commerce and/or East Texas State University. 

Dan Bobst (DW Bobst): 6 Phrases to Never Tell an Interviewer

There are a number of ways to succeed and fail in an interview, things like showing up on time and being dressed appropriately are obvious, but many young people new to the workforce may stumble into unfamiliar interview pitfalls. Dan Bobst recently spoke to Glassdoor with some dos and don’ts for the interview process.

“Tell your interviewer what you are most comfortable doing or what your background is in, or even things you haven’t done before but are interested in doing. No one wants to hire the short-term person who is just going to leave. Make sure you leave your interviewer with the impression that you are in it for the long haul”

When it comes to compensation, it can be uncomfortable with how to proceed. But bring it up too early in the interview may seem improper and presumptuous. If you don’t know exactly what the position is paying, play it safe at first.

“Give the impression that you are flexible on compensation rather than make demands.If you don’t know what pay you are qualified for, you should consider the amount of experience [you] have and what industry [you] are interested in working in and do a little research.”

Read The Whole Interview Here

Tips for Becoming a Successful Professional

With February coming to an end its likely that you have not yet implemented your New Year’s resolutions yet. If this is true for you, stop thinking negatively about your procrastination and accept that you have not done anything productive, move forward and start fresh. The following are a collection of powerful tips for successfully implementing your resolutions this year, as well as becoming a Successful Professional from Dan W. Bobst.

  1. Write down your goals. Physically write them down, on paper, in an old school notebook. Then share your goals with others. Writing your goals down suddenly makes them real. When you tell others about your goal, you are even more likely to be committed as others will be tracking your progress with you.
  2. Stop pursuing short-term wants that distract you from your goals. Stop the week night partying, and events that distract you from being a success. While you think you get away with it, others will notice you sneaking in later or nodding off in the afternoon.
  3. Take a digital time-out and read nonfiction books. Try to learn as much as you can about your profession and industry. You won’t gain any benefit from spending an evening arguing online, or looking at the highlight reals of everyone’s life on Facebook or Instagram.
  4. Have a set family dinner with your spouse and children. Use this time to have significant conversations about their lives, concerns and interest. Before you know it, children will out of the house and you’ll learn to late that you don’t know them. Committing this time each day will create a solid home-life that will give you support and motivation throughout your life.
  5. Give up working for the sake of working. Start focusing on being productive. Staying busy is not a measure of success. Take the time to step back and analyze your activities, and if they are not productive, move onto something else that will help improve your career.
  6. Focus on your health. If you are not physically healthy, everything in life becomes more difficult. Take the time to visit your doctor for annual check-ups and other needs. Find an exercise outlet to keep you active — hiking, yoga, swimming, biking or participate in competitive sports.
  7. Surround yourself with people that are from different backgrounds and will challenge you. Engage in hobbies where you can interact with people of all religions, economic levels, races and ages. Take the time to step outside of daily routine and widen your network.
  8. Take time to focus on your appearance and speech. People judge you based on how you present yourself and how you speak, both personally and professionally.
  9. Take time to de-stress. Spend time with friends and family, sign up for continuing education classes, start a new hobby or adopt a pet. These are all great ways to alleviate stress from the rough days at work.
  10. Having a basic grasps of recent sporting events, pop culture references, learning a few jokes or having a few personal anecdotes are great ways to break the ice and start a conversation. These can be used during interviews, meetings or as an opening to speak with strangers at networking events.
  11. Don’t let your job define you as a person. Eventually you may have to step away from your career and be left with no identity. This can make bouncing back and finding something new even more challenging.
  12. Constantly talking about where you went to college, your fancy neighborhood, exotic vacations and expensive cars won’t impress anyone, and can even make them dislike you for being pretentious.
  13. Put as much time as possible working in your early career, so you can reap the benefits in you later career and life.
  14. Establish a value for your time, delegate everything you can, including chores around the house that are not worth your time.
  15. Strive to be the person you want to be, all the time.
  16. Remove negativity and defeatist sentiments from your vocabulary. “I guess the rich just get richer,” “We’ve always done it this way”, “That will never work” and similar statements should be removed from your conversations. Focus on a positive attitude!